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Curriculum · Lead Generation
Bretton and Dan on the seven-day sprint to your first $1,000 — the lead funnel, pricing without reviews, and the social proof that turns a stranger into a second customer.
“The first $1,000 isn't about margin — it's about momentum. Get the phoget the reviews, get the second call. The math fixes itself once the phone is ringing.
— Bretton & Dan, LocalMovers.com
Challenge yourself to make your first $1,000 within one week of starting. The deadline forces decisions you'd otherwise put off.
Use TaskRabbit, Dolly, Thumbtack, and Craigslist to source immediate hourly labor jobs while your own brand is still cold.
With zero reputation to lean on, price yourself ~20% below the market average to win the first jobs — then raise as the reviews come in.
Take photos and short videos on every job. The before/after content you bank in week one is what closes deals in month two.
Answering the business phone within one or o rings is a measurable KPI — and it's the cheapest way to beat your competition.
Use the first call to get a feel for the customer. Have the discipline to fire overly contentious clients before the job — not during it.
Diversify income with decluttering, home organization, and unpacking help — same crew, same truck, more billable hours.